I have just bought a
Sherman Tank off
E-Bay for 50p and I
want to invade a
neighbouring country
(a small one,
probably, just to
start off with,
perhaps the Isle of
Wight). Can you take
reconnaissance
photos?
We’d be delighted of
course, and we
guarantee every
single image of
enemy gun
emplacements,
bridges and other
areas of tactical
interest will have
the added bonus of
your choice of model
in a bikini waving
cheerily right back
at you (topless is
extra).
That was a very
silly question - Not
very professional
are you?
Well, the
photographs speak
for themselves;
everyone has an
opinion about them.
At the end of the
day, you either like
the photographs or
you don’t…
….and therefore…
…you either want to
work with me, or you
don’t.
Shoots are conducted
in a professional
manner, but I am
very relaxed and
easy going by nature
– and as we work
mostly in fashion
and glamour markets,
if I’m not good to
work with, I would
never get the best
from the models I
use.
Who are you?
In March 2006 I
decided to give this
whole photography
thing a bit of a go.
Never owned a camera
before them – but
since starting
things have taken of
on in a way that I
had never imagined!
So now “Design Zero”
is available to
assist with all your
photographic
requirements!
In terms of a main
day job, as a career
I work as a
PR/marketing and
development
specialist in the
financial services
industry, most
recently in the city
of London. I now
work for myself, and
I continue to do
financial services
related work on a
private consultancy
basis full time.
The one advantage I
just might have over
some photographers
is that throughout
my working life, a
great deal of my
work has centred on
dealing with
advertising,
preparation of sales
materials and
copywriting. In the
early 1990’s I moved
much of my imaging
and publishing work
from MAC to a PC
platform, in those
days (when
everything was made
out of wood and it
all cost “one
shilling”) the
multimedia software
and indeed the
hardware for the PC
had to be imported
from the USA; so to
some extent my work
activities have
meant that although
having taken such a
long break from
photography - I have
still been working
with digital imaging
on the PC platform.
So, at least my
ability on the
processing side of
things is pretty
decent!
Where do you work
from? Which studios
do you use?
On TFP I work mostly
from home; I do not
like studio
settings, ostensibly
as I prefer to be
left to my own
devices in my own
environment.
Particularly when
working on “Glamour”
or “Art” shoots with
new or inexperienced
models I do feel it
important to keep
control over who
else has access to
the location, as I
recall from many
years back, when
hiring a studio it’s
funny just who “pops
in”! In addition, I
also like to work
with my own lighting
equipment, not
someone else’s.
Location work is
always a pleasure to
undertake too – the
equipment is mobile!
Who have you worked
for?
As a policy I never
list my clients. I
am sure you will
have seen some of my
work around and
about (mostly
screwed up and lying
in a dustbin or in a
pile waiting to
being shredded).
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